Mr. Lee’s Superhero Tailor Shop.
This is a great way to bring a video game to life as the Spanish division of Leo Burnett created this pop-up tailoring shop called, Mr. Lee’s to promote the new DC Universe gaming platform from PlayStation.
The game allows users to create their own hero designing the costume that suits their super-avatar best. Capitalising on this theme, the shop provides gamers, comic book fans, media and the public alike the chance to book an appointment to have their very own custom costume made to fit.
A great tactic that was smartly executed and paved the way for some impressive coverage as a result.
(Source: culturejunkie)
